Scribe Video :: Next Generation Arts Standards
The National Arts Education Association advances visual arts education to fulfill human potential and promote global understanding. They do so by providing exemplary learning opportunities that help members become more effective educators, artists, leaders, and advocates for visual arts education. As the NAEA moves into the next generation of arts standards, they needed a way to deliver their message that reflects their mission to their audience. Naturally, a hand drawn scribe video was the answer.
The following is a case study of a scribe video using a blackboard as a background.
C A S E S T U D Y – Next Generation Arts Standards | National Arts Education Association
Purpose To visually illustrate the 2014 arts standards, how they compare to the 1994 standards, and how the NAEA is working to support arts educators in implementing them.
Process Working with a highly collaborative and inspired team is not only productive, but a joy. Under a very tight deadline of two and a half weeks, the client was able to immediately supply a succinctly written script and voiceover to inspire the storyboard. This well-written script was so clear that there were only minor tweaks made to the storyboard illustrations. The visual metaphor of a blackboard was used to illustrate the changes between the previous standards and the use of technology (VideoScribe) was used to carry this message, featuring the new arts standards. Managing white graphics was a challenge. New processes were put into place during the production stage to ensure efficiency and success. After two weeks of production, the video was approved—again with only one minor change.
Payoff The NAEA debuted the video at their national conference in San Diego in March 2014. The team received many accolades for their efforts. Better clarity and understanding were brought to arts educators learning about the new standards and how they can be used in arts curriculums grades K-12. Sparkol, the maker of the software VideoScribe, featured the video on their Facebook page and stated, “Best chalkboard scribe we’ve ever seen!”
Are you ready to collaborate on your next video project?
Please reach out to me to learn how I can create a scribe video for you.